Econ Point of View

Understanding the world through an economic point of view

Brian C. Albrecht

1 minute read

Truth on the Market is running a symposium on the Google Lawsuits. I contributed a short piece.

I’m skeptical of the claims of anti-competitive behavior:

If more searchers allow Bing to make a better product, then literally any action (competitive or not) by Google is an externality. Making a better product that takes away consumers from Bing lowers Bing’s quality. That is, strictly speaking, an externality. Surely, that is not worthy of antitrust scrutiny simply because we find an externality.

And Bing also “takes away” searchers from Google, thus lowering Google’s possible quality. With network effects, bigger is better and it may be efficient to have only one firm. Surely, that’s not an argument we want to put forward as a serious antitrust analysis.

Put more generally, it is not enough to scream “NETWORK EFFECT!” and then have the antitrust authority come in, lawsuits-a-blazing. Well, it shouldn’t be enough.

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Econ Point of View is a blog by Brian Albrecht, who teaches at Kennesaw State University. EPV began in 2012 and was revamped in 2020.